About the Organization:

OpenIDEO is part of IDEO, a design and innovation firm that uses a human-centered, collaborative approach to solving complex issues – a methodology they call design thinking. Modeled on this approach, OpenIDEO enables people everywhere to collaborate in developing innovative solutions to pressing social and environmental challenges.

Reimagine Charitable Giving Challenge

The OpenIDEO in partnership with Bill & Melinda Gates Foundation and Better Giving Studio is encouraging for its Reimagine Charitable Giving Challenge that focuses on everyday givers of all races, genders, socio-economic statuses, and perspectives who are key to supporting the essential work of nonprofit organizations. They believe to solve today’s complex problems, there need to be better ways to come together, share ideas, and coordinate action around the globe.

This moment in time is one of deep need across society. People are responding to that need with a desire to help, create change, and contribute to a more just and healthy world. Despite the immense surge of generosity they’ve seen in response to the COVID-19 pandemic and the movement for racial justice, resources and funding don’t always reach those who need it most.

Vision of impact for this challenge is threefold:

  • Empower everyday givers—of all races, genders, socio-economic statuses, and perspectives—with the tools they need to give in line with their preferences and intentions.
  • Catalyze innovation in the giving marketplace by translating research and evidence into products that improve the quality, quantity, and impact of everyday giving.
  • Surface new insights and concepts to inform the development of inclusive giving products and services.

By focusing on the everyday giver, this Challenge seeks to disrupt and reimagine giving. Through the OpenIDEO platform, empower the social impact ecosystem towards action, helping ideas from all corners of the world rapidly reach the innovators and platforms that can implement them. Join the initiative as they collaborate to design and reimagine a more inclusive and equitable giving experience.


  • Up to 10 concepts will be selected as finalist concepts. Each concept will receive a share of up to $100k USD in prize funding.
  • Selected concepts will receive refinement support from IDEO designers.
  • Selected concepts will also be shared on the Better Giving Studio website and made available under Creative Commons License.

Opportunity Areas

  • Intention (Bridging the Evidence to Practice Gap)
  • Simplification of Choice (Bridging the Evidence to Practice Gap)
  • Collective Giving (Bridging the Evidence to Practice Gap)
  • Black, Indigenous, & People of Color (BIPOC) in digital philanthropy (Design as Research)
  • Women in Digital Philanthropy (Design as Research)
  • The Next Generation: Young Donors (Design as Research)
  • What are they missing?

Eligibility Criteria

  • Submissions are welcome from individuals, registered nonprofits, civil society, community-based, and for-profit organizations working anywhere in the world.

 Submission Guidelines:

All submitted concepts should:

  • [Digital] Be a digital product, or be translatable to a digital product.
  • [Relevance] Clearly articulate an answer to the Challenge question.
  • [Relevance] Address a problem that is pressing and real by articulating the gap this idea is filling.
  • [Evidence] Be based on evidence from the current philanthropic and social landscape. The submission form will prompt you explicitly to share evidence that supports your innovation. Evidence might include academic research, A/B user testing, design research your team is previously or currently doing that relates to the opportunity area, or other beneficiary feedback.

A winning idea must be:

  • [Innovative] Take a new approach or use an existing approach in a new way.
  • [Donor focused] Demonstrate a deep understanding of the donor journey and map to a key moment.
  • [Impactful] Build on, disrupt, or adapt existing giving systems and tools.
  • [Feasible] The idea solution is rooted in existing functionality, or you can prove that it would be functional upon implementation.

Deadline: Friday, November 6th at 5pm PST

For more information please check the Link

Name of the Organisation
Grant Amount
USD 100,000
Closing date of Proposal
Friday, 6 November, 2020
RFP Email
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